A delay on the iPhone?

Could the Leopard delays mean delays for the iPhone as well? iSuppli analyst Jagdish Rebello seems to think that this may be the case. According to him “we’re hearing it’s mostly an issue with the complexity of the device.”

The problem does not appear to be hardware-related, which would be why they pulled software engineers from the Leopard project. Everything seems to be on track with the hardware, as the component manufacturers are still slated to deliver their individual pieces on time.

It is likely that whatever issues were found cropped up late in the testing phase, since they probably didn’t pull the Leopard engineers until just recently. Whatever the case may be, even though there may be a delay for the iPhone, it is likely to still launch in late June. So that raises a good question. Can it really be considered delayed if it arrives at the end of June? We’ve not heard an actual confirmed launch date from Apple, for all we know their intention could have been to release it at the end of June all along.

Unique Visitors May Not Be So Unique

When website visitors are tracked, either for the purpose of calculating audience size or to keep track of the number of advertisements you are serving, one of the most interesting metrics to look at (at least traditionally) is the number of unique monthly visitors to your content. According to a study released by ComScore today, however, your unique visitors may not be unique at all.

Most services that track web metrics count unique visitors by using cookies. According to ComScore's study, these internal web analytics softwares will on average over-count your audience by 250%. Which means that your audience is actually 150% smaller than you think it is - based on the numbers these analytics packages give you. What's worse is that if you have a technology-savvy audience (i.e. majority of the seo, smo, smm, audience) then your audience maybe overstated by a factor of 1,250% per month! The latter of the two facts is because technology-savvy computer users delete cookies quite frequently and therefore,

These 'serial resetters' have the potential to wildly inflate a site's internal unique visitor tally, because just one set of 'eyeballs' at the site may be counted as 10 or more unique visitors over the course of a month. The result is a highly inflated estimate of unique visitors for sites that rely on cookies to count their audience.

The conclusion, as Fred mentions, we ultimately draw from this is that,

You cannot rely on your own analytics data. You need third party data as well. That's not to say that third party data (primarily panel data) is perfect either. You have to triangulate between all the numbers to get a decent view of what's actually going on.

Apple TV Gets Broadcast Marketing; Microsoft Still Doesn't

Looks like Apple gets convergence marketing for Apple TV (as expected), maybe Microsoft wants to take a hint from this commercial and apply it to all of there offers.

This is, in my opinion, the biggest problem with the platform. It’s not the lack of SoftSled, it’s not that CableCARD requires you to buy a new PC, it’s not limited codec support on Extenders. It’s the fact that people don’t know what they have or what they can do.